VIDEO GAME POPULARITY DATA PROJECT
OBJECTIVE
Video game company, GameCo, wants to use data to inform the development of new games. I’ve been asked to perform a descriptive analysis of a video game data set to foster a better understanding of how GameCo’s new games might fare in the market.
DATA
A data set covers historical sales of video games (for games that sold more than 10,000 copies) spanning different platforms, genres, and publishing studios. This data was drawn from the website VGChartz.
SKILLS
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Grouping data
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Summarizing data
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Descriptive analysis
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Visualizing results in Excel
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Presenting results
TECHNOLOQIES
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Excel
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Canva
CHALLENGING GAMECO'S UNDERSTANDING
Changing Sales Trends
Sales consistently increased until 2008, after which they declined.
Regional Sales Leadership
In 2016, Europe surpassed North America
in sales.
RECOMMENDATIONS
Reevaluate Marketing Budget Allocation
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Conduct a thorough review of marketing budget allocation.
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Allocate resources based on current market trends and growth potential.
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Explore new markets and adjust budgets accordingly.
Market Research and Consumer Insights
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Invest in comprehensive market research.
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Understand sales drivers and consumer behavior in each region.
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Tailor products and marketing strategies effectively.
Global Expansion and Localization
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Recognize the emergence of Europe as a sales leader.
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Consider expansion and localization efforts in Europe.
Regular Performance Evaluation
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Establish a process for ongoing evaluation.
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Conduct quarterly or annual reviews.
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Align strategies with market dynamics and
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trends.